What is TrackFly?
TrackFly was designed to provide brick-and-mortar fly shops a platform to expose their products to a wider audience. In a world where it is becoming more and more difficult to compete with the big box stores and online retailers. We are in a critical moment where the local shops need to be supported more than ever as they are the backbone in which this industry has thrived for so long. The local shop experience cannot be replaced by the big box stores, who are unable to provide the expert advice that a specialized fly shop can, or by an online retailer that is based on the other side of the world and is out of touch with the local angler’s needs. Unfortunately for many of these local shops, they have little to no online presence. We are here to give these shops the tools they need to succeed in a world that is turning more digital everyday.
Who Are We?
TrackFly was founded by two avid fly fishermen who value the local fly shop experience. Dan Duncan and Stephen Baird, the founders of TrackFly, know how critical our shops are to the industry and how important they are to anglers. Both having a background in the tech industry, they have worked with some of the world’s largest companies to implement enterprise level software solutions. During this time, they have seen how important it is for businesses to have a presence online and to have advanced tools at their disposal in order to succeed. As a result of these experiences, they believe it is time for such tools and platforms to be made available to the true champions of industry, the local shops.
Dan and Stephen are committed to helping fly shops everywhere have the tools necessary to compete in an online world. Bottom line, we love our local shops and want to see them thrive, and we think you should too!